Color: The color palettes are bright, cheerful, and often feature a wide range of saturated colors used in a harmonious and balanced way. Floral patterns and folk art palettes are evident influences. Colors are used boldly and playfully, contributing to the overall sense of joy and whimsy.
Lighting: Lighting is generally flat and even, typical of flat graphic illustration styles. There is little to no shading or highlighting in a traditional sense. Color and line define form, rather than light and shadow.
Design Technique: The styles emphasize flat, graphic shapes, clean outlines, bright and cheerful color combinations, and subjects often featuring cute characters, floral motifs, and folk-art inspired patterns and details. Compositions are often playful and balanced, creating a sense of visual harmony and joy. The styles convey a sense of handcrafted charm, playful naivety, and a cheerful, folk-inspired artistic style.